Substantial Non-Dues Revenue Streams
Thursday, 10 June 2010 20:37
 
 

A 20% - 30% profit from an in-house publishing project is a reasonable expectation.

Chambers of Commerce, as with most other associations, are looking for creative ways to generate more non-dues revenue streams and save money wherever possible.  Many chamber CEOs say that while new member sales are flat or slightly up, retention has been a challenge.  Sponsorships are down.  Special projects are stalled because they cannot be funded.  Reserves have taken a beating or worse, are gone.  City funding is gone, or has been substantially reduced and there is more pressure to keep business local.

In-house publishing can be done successfully by most any chamber, provided they have the right partner managing the process.  Chamber Marketing Partners is hired to manage the entire in-house publishing project.

To learn more about in-house publishing, and determine if in-house publishing is right for your chamber, send an This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 800-814-7289 x101.

Last Updated on Thursday, 01 July 2010 21:47