| Substantial Non-Dues Revenue Streams |
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A 20% - 30% profit from an in-house publishing project is a reasonable expectation. Chambers of Commerce, as with most other associations, are looking for creative ways to generate more non-dues revenue streams and save money wherever possible. Many chamber CEOs say that while new member sales are flat or slightly up, retention has been a challenge. Sponsorships are down. Special projects are stalled because they cannot be funded. Reserves have taken a beating or worse, are gone. City funding is gone, or has been substantially reduced and there is more pressure to keep business local. In-house publishing can be done successfully by most any chamber, provided they have the right partner managing the process. Chamber Marketing Partners is hired to manage the entire in-house publishing project. To learn more about in-house publishing, and determine if in-house publishing is right for your chamber, send an This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 800-814-7289 x101. |
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