Chamber of Commerce in-house publishing trends. "Chamber Marketing Partners" provides the model of the future. Los Angeles Area Chamber staff briefly discuss transition to in-house publishing as interviewed by Ed Burzminski.
What is Chamber Marketing Partners?
Chamber Marketing Partners (CMP) coaches a chamber of commerce and other associations to successfully generate substantial non-dues revenue through in-house publishing and on-line distribution of its directories, visitor guide, magazines and maps by giving the organization complete control of their project.
We are not publishers. We are not printers. We provide expert project managers with deep industry knowledge to handle every detail of the publication/map for you – AND – you enjoy a substantial increase in revenues generated from the project. You control the budget, you control the brand, you control the cash while we get the job done freeing up your staff to focus on chamber/association business.
No more late royalties. No more late deliveries. No more small revenue shares. Shouldn't you be in complete control of your brand and your revenue stream?
A 20% - 30% profit from an in-house publishing project is a reasonable expectation.
Chambers of Commerce, as with most other associations, are looking for creative ways to generate more non-dues revenue streams and save money wherever possible. Many chamber CEOs say that while new member sales are flat or slightly up, retention has been a challenge. Sponsorships are down. Special projects are stalled because they cannot be funded. Reserves have taken a beating or worse, are gone. City funding is gone, or has been substantially reduced and there is more pressure to keep business local.
