It's too much work - I'll never do it.
Thursday, 10 June 2010 19:34
 
 

While the process of publishing a directory, map or visitor guide may look simple, it is a time consuming process that requires experience and the right people to to well.

Many chambers tried in-house publishing with the best intentions, but just didn't have access to the right people to get the job done.  Before 2010, a company like Chamber Marketing Partners did not exist and the only options were use an outside publisher and get a royalty, or tackle publishing yourself and try to pull all the manage all the components.

Many chambers became successful.  Many failed and threw-in the towel after a bad experience.

Starting in 2010, a chamber of commerce has an alternative.  Chamber Marketing Partners helps a chamber realize the financial rewards of in-house publishing while maintaining the quality and expertise of an outside, custom publisher.

Last Updated on Thursday, 17 June 2010 12:28